The anecdote is revealing. According to an annual ranking established last week by the magazine "Forbes", the singer Monster Beats has become the highest paid rapper in the world, having earned a whopping 110 million between May 2011 http://www.casquemonsterbeatsbydrefr.com/ and May 2012. A feat that relies less on the commercial success of singer securities on its brand headphones, Beats by Dr. Dre. Founded in 2008, it offers Casque Beats helmets "fashionable" upscale, the prices vary between 200 and 400 euros. Alloy and its fashion, which helped the brand to achieve $ 500 million in revenue in 2011 and to attract investment from Taiwan's HTC, which now holds 25% of its capital.
This http://www.casquemonsterbeatsbydre.fr/ success shows how the headset has become in recent years a goldmine for manufacturers. Sennheiser German Beats By Dr Dre market leader in France and in Europe, announced that he had been, for the fiscal year 2011, generated a record turnover of 531 million euros, up 13.5% largely thanks to its helmets, which are a third of its revenue. And profitability side, the Beats By Dre group released last year a net profit of € 45.7 million, up ... 93%! Other successes, the 50 Cent rapper's name, or that of the brand Skullcandy.
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